Archive for October, 2009

Red Parrot

BirdFrom behind the dirty window, she looked up to the cloudy sky wondering if one day she will be able to escape. Her green eyes where reflecting buried dreams of freedom and love. She questioned herself “Do I belong here? … Where is the end of my journey?”. Her thoughts were scattered around like a puzzle and her body was tried from facing the wind. She looked into the corner of the room where the open cage is and cried. Her parrot landed on her shoulder and started playing with her hair. She grasped the parrot and hugged it while she was singing her old song about life. It is wonderful how we can engage with other creatures and transform some of our feelings into the relationships. For the second, she felt like the parrot understood her and tried to huge her back. She opened her hands and let the parrot fly around her in the room. It seems to her like the parrot was repeating her song in its own way. For her, it was a nice and quiet moment that is going to last forever. She looked at the parrot and though that it will be nice if she can open the window and let the parrot out. What an amazing adventure is awaiting the parrot out there. But for her it is going to be the final cut and her life is not going to be the same again. She can’t let the parrot fly out because she can’t afford to feel lonely again. She is like a parrot. A red one.


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RVAFreaks“They live in their tiny houses, drive their tiny cars, and work in their tiny cubes” This is how Xine Bouthillier (“Xgirl”), one of the Co-conspirator of RVAFreaks.com, described many of the ordinary boring people who live without a unique lifestyle and embrace the main stream culture. For RVAFreaks it is all about “connecting the subversive cultures of Virginia together and offering them the chance to express themselves and be who they really are without limitations or restrictions of the society”. Yesterday, RVAFreaks.com had launched its unique website targeting alternative lifestyles in Virginia to express a bold statement about who they are. This brave venture allowed them to stand out in a conservative society like the one in Virginia. Freaks are not crazy. They just see the world from different perspective and like to live it their own way. Many of us are living a life that we had rejected deep inside our hearts but everyday we fight through it and ignore our anger. We are afraid to stand out and oppose the conventional wisdom and the main stream culture. We just want to be cool and fit in. There is always a freak inside each one of us waiting a special magical touch to appear. I have found out how to let mine it out. Have you?

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KWhen Khufu, the king of Egypt around 2560 B.C., decided to build his Egyptian pyramid, he knew that turning thousands of men into an effective coherent workforce was more difficult than building the pyramid itself.
Khufu understood the importance of motivation in working on such a big project. For that, he decided not to hire war prisoners to build his pyramid because these workers may not have any motives to do their jobs other than the fear of punishment. Instead, he convinced Egyptian farmers to work on his establishment and in return he would not forget them after his death and he would bless them forever. Also, he compensated them and their families with plenty of food, shelter next to the construction site, and time to go back to their farms in the plantation and harvest season.
Khufu built an effective organization structure by dividing the 25,000 workers into teams of ten men. Each team has been assigned to work on specific task of the construction, had a supervisor to monitor its performance, and was motivated to work hard by completing against other teams for prizes.
Khufu was able to align the rewards with the goals and design an effective organizational structure based on group work and ongoing supervision which resulted of one of largest Ancient wonders that is standing still until these days.

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Twitter Cookies
If you work in a big department or organization, you are familiar with the birthday cookies’ emails coming from your co-workers to let you know that someone got a big box of delicious cookies and you are welcome to stop by and grab one. Well, in the digital world, people are looking for free cookies and you can implement smart twitter marketing strategies to motivate your customers to follow you on Twitter and drive traffic to your website by benefiting from your followers’ influence and social networks. Here is the recipe:


    – 1 Marketing objective
    – 1 Twitter Account (Twitter.com)
    – 1 webpage
    – 25 -100 free offers or special promotions


    1. Identify the marketing objective that you are trying to achieve (drive traffic to your website, inform your customers of new products, or collect customers’ emails, etc…).
    2. Create a webpage on your website. Add to it a call to action related to your marketing objective (fill this form, vote on new products, or view this ad) and rewards (free products, samples, discounts) that customers will get if they follow the action. Limit the number of rewards to first 100 customers or 25 customers (Depending on your appetite) and create a descending counter on your webpage that shows how many rewards left for customers to get.
    3. Send a tweet to the customers who are following you on Twitter informing them that they can get the rewards (free cookie) if they are among the first 25 to 100 customers to do the required action and motivate them to retweet and forward your tweet to their friends.
    4. Monitor on twitter and Google alerts how your message is spreading, who is spreading your message, and who is taking advantage of the offer.
    5. When you run out of rewards, update the webpage immediately with link to your Twitter account and ask visitors to follow you for future promotions.
    6. Bake Twitter cookies by repeating the above directions as needed.

Let me know how your Twitter cookies taste like by leaving a comment or sending me an email to iyad.mourtada@gmail.com.

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Magnetic Marketing

Transform your brand into a magnet and create a magnetic field around it that attracts and connects people with certain philosophies and lifestyles to your brand and motivates them to buy the products and services that your brand promotes.
Brands that stand for a certain philosophies and lifestyles create emotional connections with these individuals who believe in the same philosophies and live the same lifestyles and attract them in the same way that magnets attract metallic objects. The power of magnetic fields that these brands create depends on the strength of the position that these brands stand for in the mind of these individual.

Learn more about Magnetic Marketing

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Completed_Puzzle_75161622_stdEven though the pieces of the puzzle have different shapes, they match with each other and create the whole picture.

In the last 10 year, diversity has become one of the most important subjects in the workforce. Nowadays, it is essential for any American company to implement diversity program within the workforce at every level, from the mailroom to the boardroom.
Managing Diversity is a critical issue that most American companies are trying to master. An effective diversity program should reduce ethnicity, racial and gender inequality and integrate the corporation-wide diversity plan into the business plan. Strategic diversity recruitment and retention programs help achieve this goal.

“If the diversity program is not effective in producing a diverse racial, gender, ethnic workforce, then it’s not worth the paper it’s written on.”
Bernard Anderson, Leading Diversity Expert

image003Companies who ignored the importance of diversity and didn’t monitor discrimination activities had to pay millions of dollars in discrimination settlements.

However, most American companies have demonstrated a strong commitment to diversity and provided minorities with equally opportunities for growth and development.

Diversity in Corporate America: Still a Work in Progress:
Published: March 16, 2006 in Knowledge@Wharton

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